Part of one of my modules, Integrated Marketing Communications, is to produce a blog and complete 3 articles focusing on these topics. Luckily, starting this blog several months ago I'm already slightly ahead of my peers, and sort of have the hang of this "Blogging" malarkey!
My task is to produce three blog posts covering certain topics, which are:
Marketing Mistakes
Guerrilla Marketing
Advertising to Children
Digital Media
Although I am only required too complete three post on said topics, I will aim to cover all of the topics is several different blog posts, so keep your eyes peeled!
Coming into the winter months, and just over a month to go till Christmas, I'm sure this will be one of many adverts of the week that includes a Christmas theme!
This week's Advertisements of the week come from two well known UK retailers; M&S and John Lewis!
John Lewis - The Bear and the Hare
First we will start with the John Lewis Bear and the Hare advert. This advert focus' on an emotional message, using a short cartoon that pictures a hare introducing a bear to his very first Christmas, as he had hibernated through it every other year! :)
BUT the story doesn't end their, as well as being broadcast on TV, the advertisement is also online, and John Lewis have made it interactive! The option allows you to continue the story, which you can do here!
This very cute advert ends with a small message, "Give someone a Christmas they'll never forget", now who wouldn't want to do that for a loved one :) !
M&S - Alice in Wonderland
The second advert that caught my eye this week is the M&S advert. Fairly similar to the John Lewis advert, with a slight story being the advertisement. M&S use the well known Alice in Wonderland theme, where the main character falls down a rabbit hole into a "Magic and Sparkle" wonderland.
This advert, unlike the John Lewis one, promotes some of the season collection available at M&S this holiday season, and with several well known actors being included in this high budget promotional video, I can clearly say they've created a memorable advert which will catch your eye with ease!
Now I apologise for blogging about these adverts as i'm sure they will get you into the Christmas Mood!
Cheers
Kyle :) !
Ohhh and one more thing.....Still waiting to see that Coca-Cola ad if you know what I mean!!
Just a quick blog post about a small advertising campaign I noticed by Tango the other day featuring Ron Burgundy (Will Ferrell)!
As some of you may know, the much anticipated Anchorman 2 will be released in Cinemas this December in the UK, and one of the brands to join up with Ron Burgundy himself is tango!!
"Anchorman 2: The legend continues", has attracted so much attention, with several trailers being shown across you tube thousands of twitter followers , and being the sequel to the multi-million pound making "Anchorman: The legend of Ron Burgundy", its bound to have you bad laughing! Featuring actors such as Steve Carell from 40 year old virgin & The Office, Will Ferrell and many more, how could you not love this film?
Tango sporting Ron Burgundy
As you can see from the picture located to the right, Tango have positioned your favourite news anchor Ron Burgundy onto their cans and bottles. BUT the question is, does "celebrity endorsement" such as this work on products such as tango? A convenience good with very little too no thinking time to decide whether to purchase the product.... Well usually i would agree with theory in saying that celebrity endorsement is a very good tool for items such as speciality good but not convenience. as I personally would not buy Tango, but just because it had Ron's charming picture on it,I had to snap it up, and I didn't even look at the price!
Pondering on where to go next with my blog, I've decided to start a "off the week" style post. Obviously a lot of these can be seen in many fashion blogs, but with this showing no relation to what I post about, the idea of Adverts of the week came into my head, so once a week I will be babbling on about some interesting adverts I've seen over the week, whether they be fairly recent advertisements or something I've found browsing the internet. Todays will feature a comical advert from Taco Bell and an advert showing insight into the Xbox One. Enjoy!
Taco Bell
While browsing the web I found this advert from the fast food giants Taco Bell. This is an American based commercial that is promoting their power protein menu, using humour and some celebrity endorsement.
The main reason this caught my eye was purely the fact it was hilarious, obviously not having Taco Bells in the UK, the advertisement was not shown on TV, but because it also went viral, I've came across it a few times and I'm bad laughing every time!
The advert, as you can see from the link above ( I was unable to find a YouTube version to upload), involved kali muscle, a well known bodybuilder and Mr Olympia contender, and some other rather large men drinking and shouting about protein,
The advert aims to try and persuade the target audience to have one of Taco Bells Power Protein products over a typical protein shake, which is portrayed to not taste nice at all (which is quiet accurate.)
Taco Bell are utilising the market with this product, with a large amount of people focusing upon eating more healthy, and more males wanting to get "bigger", hence the emphasis on the protein, and the word "POWER".
Xbox One
Yes I know I got on about the next generation consoles a lot , but their release dates are just around the corner and I'm still undecided on which product to buy. The second advertisement that caught my eye this week was the Xbox Ones.
Up until this advert, I was still unaware of the reasons for the name of Microsoft's new console, but as you can see from this short advert, Microsoft have tried to make an "all-in-one" system which allows you to do anything and everything, turning your tv into a smart TV, with voice activation and hands-free features, what else could was ask for?
People such as Steven Gerard and Spock star in this 1:40 minute commercial, which shows both the features of the new console and some of their exclusive games.
Well done Microsoft, your pulling me closer and closer towards your product!
As a student in the 21st Centure, its essentially to have all your gadgets and gizmos to make your life a lot easier. One of the gadgets I've acquired while at university which has helped me pass my time as well as help with my studies in the Acer Iconia-B1, a tablet brought to you by the well known computer manufacturer ACER.
Although I love my gadgets, being a student, I'm not exactly carrying spare cash on me, so when I saw this tablet I knew I had to get it.
I chose this snazzy tablet over anything like the Apple iPad because of several different reasons:
PRICE - for £99 you can't be robbed can you? compared to the hundreds you'd pay for an Apple product its definitely worth it
KEY FEATURES -
Extremely light for those "bringing lots of books too uni" days
Android 4.1 (Jelly Bean)
Expandable memory up to 32GB microSD (can be purchased on amazon fairly cheap!
7-inch muti-touch screen with 1024 x 600 pixels (pretty standard)
8GB Internal memory
Built in speakers, webcam, wi-fi enabled, mic (for skyping!) 3.5mm headphone jack
A decent battery life (3.5 hours depending on usage)
It's good looking!
Now obviously, the specs aren't as high as an apple iPad, but with some of the latest android specs, it runs very smoothly and I haven't had one problem with it yet!
WHY A STUDENT WOULD USE IT?
Why would someone like me use it you ask? Well where do I start? One of the main reasons I thought this purchase was a good idea was the fact that I could access electronic copies of several books from my library at university, but putting it on my laptop was not accessible enough and putting it onto my phone was just a pain, having to try and scroll just to read one piece of text. So an alternate to something such as a KINDLE was this product!So yeah, for anyone wanting to just buy an e-reader, first look at tablets, yeah their battery life may not be as long, but unless your going to be reading a book for 8 hours straight then there is no problem!
Movies! What student doesn't find themselves watching movies? And I'm sure many of you will download them, through places that will not be named or even through the actual DVD itself (some DVD's offer digital copies). Now i found myself going on a Megabus quiet regularly, whether it was going home for a family members birthday or visiting friends. At first I used my laptop, but it died within an hour or so, meaning i'd get half way through a movie and it would just die! But not with my acer iconia! I can enjoy up to 2 movies a journey depending on how long my journeys are, as well as being able to use their extremely slow wi-fi to access pages such as Facebook and twitter.
AND FINALLY, just messing around! I found my self many times in my first year doing nothing but being on my phone, now why do that on a small screen when you can do that on a larger screen !! Playing temple run, browsing social networking sites, looking at the BBC website for important information is just made so much easier on a tablets screen!
Now this review is not to persuade you to go out and buy this product, it's just a way off trying to show you that modern technology of today can be usefull for whatever your doing, whether it be gaming, weight training or yes even studying!!!!!!!!
Haven't posted in a very long time, had so much work to do with the CIM, but now going into my second year of university , once again I've found myself some spare time!
From now on hopefully I'll be posting several articles a week on my new course subjects, marketing related subjects and also hopefully my progression through the application process for a year placement that I will hopefully (fingers crossed) be completing after I have completed my second year!
One of my subjects this year, Integrated Marketing Communications, will also involve me having to write three blog posts as part of the personal development section of the subject. These will probables be posted onto a different blog if it requires, and therefore I will link or copy that article also onto my main blog! If not then I'm sure you will be seeing them fairly soon :)
So yeah... keep checking back to see more frequent posts (which will hopefully be interesting!)
After pondering the question of "What company I should use for my CIM coursework" I finally broke it down to several different companies... Microsoft, EA being a few, I finally realised that it had been screaming out on my blog page for weeks, "A.G BARR" of course!!!
As well as their quirky marketing tools, one of the main reasons for choosing A.G Barr was the diversity in the customer behaviours between their Scottish and English customers ( one of the modules looks at customer buying habits).
Although Barr's most popular drink, IRN BRU, quenches the thirst of so many Scottish people, it seems that although a rise in sales in the English market, they still cant be as competitive in England as they are north of the border.
IRN BRU was once, if not still sold in some McDonalds in Scotland, and was the only Non-Coca-Cola product to be sold in their restaurants.
Apart from the Middle East, Scotland is the only other place where Coca-Cola is not the #1 selling soft drink, and yes you guessed it, the gingery taste we all so love (well not all of us, but a lot of us :P) IRN BRU is the top seller, Irn-Bru has dominated the Scottish market for over 100 years and is the #3 selling soft drink in the UK.
So yeah, that was my decision, it took me far too long too make but I got there in the end. The modules that I'll be completing are based upon time management (already failed that), Direct Marketing & Comms, Buyer Behaviour and conflict in the workforce (ALL BASED ON CUSTOMER BEHAVIOURS), although i wont be directly blogging about my actual coursework, any interesting facts, tips, skills I pick up on you will be sure too see in a future blog post.
