The new rules to marketing and PR, by David Meerman, is one of the main reasons why this blog was started.
Meermans book focus' on the new ways in which marketing and PR is conducted in the 21st Century, and after already writing 3 previous editions of this book, it is clearly up to date with today's fast paced marketing world.
The new rules of Marketing and PR focus' a lot upon blogging, not just personal blogging, but corporate blogging. Blogs allow companies to keep track of their company in the online world, whether it be someone slating the company for no means necessary, or problems developing with their products without them knowing about it. But by having a blog, having an online presence allows business, whether they be tech savvy or not, too keep up to date with any issues out their, as well as see the positive feedback from customers.
Merman goes on to talk about why it is so easy for companies to create a blog, yet so many still avoid it, because of the misconception off a blog being "for personal use" which is definitely not just the case. Being part of the blogosphere opens so many new opportunities for business, yes some may benefit from others, but creating a low cost, professional blog can save a company from evident crisis', allow them too receive feedback and comments from customers and deal with it accordingly.
This is a must read for any marketing/PR students, I would highly recommend it, whether you read it for your studies or for leisure, you will definitely gain a lot from the content of this book.
I don't want to spoil your read, but there is so much more vital information in this book which will help you both develop your marketing knowledge as well as gain more of an understanding into the digital concepts we face today.
So go out, and buy it!!
Available at many book stores, also available online:
http://www.amazon.co.uk/The-New-Rules-Marketing-Applications/dp/1118488768/ref=sr_1_1?ie=UTF8&qid=1389635342&sr=8-1&keywords=meerman - £10.62 as of 13/01/2014