Thursday, 6 February 2014

Leading the Digital Change - Argos

Argos, a leading UK retailer have big plans for the future...BUT the future isn't that far away at all!
Argos have already started trialling their new digital stores across the country, which give a sort of "Apple" feel to their stores. Shutting away the well known catalogue pages and bringing their stores into the 21st century, these new stores are fitted with an Apple  iPad for your easy-to-browse needs.
Argos digital concept store with iPads
New Digital Stores, Found: /
The advantages to their new digital vamp is:
  • Easier to browse & search for customers
  • Proposed faster service time
  • Improved customer service
  • An awesome look!
Although their knew digital vamp is inivation in itself, this could not be done by any old company! Argos are currently one of the UKs best online retailer, with a fact found from their corporate website shown below, you cans see why Argos are driving their digital change!
"The Argos website – – is the UK’s second most visited retail website, with over 33,000 lines available, customers can use the highly-successful ‘Check & Reserve’ service to reserve online and collect same day from a store of their choice"

Will the change affect the older customers?

Although Argos are driving this digital change, they aren't just going to shove their elder customers who may not be to keen on this change to the side. Argos catalogues will still be available in the newly vamped stores!

Fingers crossed that one of these high tech vamped stores will be coming to a store near you!!

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Cheers guys!

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